Tag: Advertising

Should I get private health insurance before it’s too late?

Ten years ago, a memorable series of television ads for a health insurance comparison website in Australia introduced a slurry of colourful, confusing, and bizarre terms into our vernacular. “Tossin’ possums”. “Cuddlin’ cactus”. And perhaps most famously, “puffin’ muffins”.

All of these phrases were intended to describe just how stupid one would have to be to not buy private health insurance (at least, through their website). But is that really the case? Would you have to be “puffin’ muffins” not to have private health insurance? In today’s post, we’ll take a look at the question of private health insurance. (With a few tips that apply to any kind of insurance you might consider taking out).

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What does the media (& the government) tell us about poverty?

What does ‘welfare’ mean to you? Or ‘benefits’? Do you associate these words with phrases like ‘welfare queens’ or ‘benefit cheats’? Does the image of a ‘bogan’ (Australia) or a ‘chav’ (UK) smoking a cigarette out the front of a government flat spring to mind?

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Where should kids learn about money?

Like language, money is a symbolic system we use to communicate with each other. Kids’ exposure and sensitivity to language begins early, and the same may be true of money. The majority of opinions agree financial education ‘begins with children – the younger the better’. In the last post, we looked at what an important role financial education and family background has in influencing outcomes in life.

But where do – and where should – kids learn about money?

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Are you worth it?

‘You are in a beauty contest every day of your life’.

A successful advertising slogan, defined as ‘a short and striking or memorable phrase used in advertising’ can exert a powerful influence over us. The importance of a company’s slogan is apparent in their market value. ‘Brands’, which include a company’s name, logo and slogan, are considered extremely valuable corporate assets, and can make up much of a business’s total value – sometimes the brand is more highly prized than its actual products.

Slogans like ‘Maybe she’s born with it. Maybe it’s Maybelline’, ‘You are in a beauty contest every day of your life’, or ‘Because you’re worth it’ are not only memorable, but make a clear association between daily product usage and self worth.

But what exactly is ‘it’ that you are supposedly ‘worth’?

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