Tag: Diversification

Is your portfolio diversified enough?

Diversification is an important topic, but one that isn’t well understood. And I don’t just mean by the general public. Investors aren’t great at understanding it either, apparently. Less than half of investors surveyed by the ASX (46%) claim that their portfolios are invested. And even that group holds just 2.7 financial products on average. A further 40%, who held 1.6 products on average, said they knew their portfolios were not diversified enough. But most worrying of all, 15% of investors admitted they didn’t know if their investments were diversified or not.

So how do you know if your investments are diversified? Or if they are diversified enough?

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How diversified is your income?

Perhaps you’ve heard the idiom ‘don’t put all your eggs in one basket‘?

This phrase pretty much sums up the concept of ‘diversification’.

Diversification‘ is a risk management strategy, usually applied to investment portfolios. Investing all of your money in Coca-Cola shares would be an example of poor diversification, while having a portfolio that consists of some investment property, 15-20 different companies’ shares across a variety of different sectors, a bit in cash, and some bonds and international stocks would be considered much more diversified.

But have you though about the concept of ‘diversification’ in relation to your income?

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