As outlined in my previous post, I recently had the opportunity to attend (and give a presentation at) the Money Talks? Conference held in Budapest. Not only is the name of the conference a pun, but it’s posed as a question. Does money talk?
“‘Money talks’ because money is a metaphor, a transfer, and a bridge. Like words and language, money is a storehouse of communally achieved work, skill and experience… money is a language for translating the work of the farmer into the work of the barber, doctor, engineer, or plumber” (McLuhan, 1964).
There are many metaphors for money. We talk about money and related financial concepts as solids (eroding capital, cutting budgets), liquid (pooling assets, pouring money into an investment, the farce of trickle-down economics), and even gas (inflation). But McLuhan suggests that money itself is a metaphor – for example, for work.