Recently, I filled in the shortest form that I ever saw over the course of my career. It was just a single page. And yet it was more difficult to complete than any of the 30+ page forms I’ve filled out before.
It was a resignation form.
Quitting doesn’t come to many of us easily. No one wants to be a ‘quitter’.
The final chapter of Steven Levitt and Stephen Dubner’s excellent book Think Like A Freak, following on from their (Super)Freakanomics fame, is aptly titled ‘The upside of quitting’. They identify three important forces that bias us against quitting: